Newsletter
THE LIVE STORY
THE 2020 PHENOMENON | THE STREAMING CONTENT IS KING
BUSINESS LEAD LIVE.gifHOW THE COVID IMPACTED STREAMING CONTENT OF THE FUTURE
A REPORT BY SREEJA GHOSH
In the quarantine times of the Covid times worldwide, the people trapped indoors choose to connect virtually through live streaming free services of the social media platforms. At once the artists, performers, speakers, subject matter experts and talented individuals soon adapted themselves to the new technological options to grow their audience from home and also influence their social connects.
Its not just individuals, academies, organizations and even governments had no option but to reach out virtually to not only showcase any performance but for serious enterprise live educational webinars, government public messaging, sharing discussion sessions to build online opinions, introspect the alarming pandemic crisis and also spread the awareness among the connected community for a localized approach to a global solution.
NICHE CONTENT VIEWERSHIP | MOBILE REPLACED THE CINEMA THEATRES
LIVE SHOPPING EXPERIENCE
How TV Channels got Replaced
SOCIAL MEDIA & DIGITAL PLATFORMS MUSHROOMED
The viewers of the TV channels sans the serials ( as the shooting was closed), the news channels only ruled the roost by spreading the horrors of covid waves throughout the globe intimidating every nook and corner with every hour stats of positive counts and the death toll and the sorry tales of the people suffering from lack of oxygen cylinders, hospital beds, losing jobs, trapped in foreign lands with no option to return home.
In inclement and trying situations common people, celebrities, intellectuals and covid warriors took to the LIVE streaming media of Facebook, youTube, Instagram and other social platforms. The educationists, and corporates took refuge in the services of Zoom, Google meet, Microsoft Teams for conducting online class, team meets and any business interactions.
Several online streaming and multicasting services like Streamyard, OBS, Restream, Be.Live was adapted by several digital platforms to create paid ticketing events, contests, live shops and online tutoring sessions for people to take the leverage of online solutions to the physical alternative. The OTT platforms, YouTube Channels and Digital Channels entertained the audience in the absence of Cinema & Stage Shows.
The Probability of Streaming Video Bubble burst post pandemic is lean as the new adoption curve is steady
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